British auction giant Allsop and its local partner Space really changed the face of property auctioning in Irelandwith their inaugural auction in the Shelbourne Hotel in April. An announcement on 19th February, online catalogues, professionally arranged viewings, extensive pre-marketing (both paid and PR) which built up the sense of anticipation into such a frenzy that by the time the day of the auction actually arrived, folks were at risk of losing control of their bladders. And on the day itself, a well-staffed room, monitors showing properties and bids, online simulcast. If there was one deficiency it was not booking a venue with sufficient space and the excess of punters and gawkers overflowed onto the pavement outside and into the local pub, which also had a simulcast. We didn’t even have the cop on to keep quiet and look natural when IMF chief Ajai Chopra walked by en route to the Department of Finance; no, we had returned to our natural property desiring and owning selves. Allsop/Space will have regarded the auction as a stunning success, not least because they sold 82 of the 84 lots and raised over €14m in the space of five hours. Allsop in particular is a class operation and it seems to be well-served locally by its Space partner; the “class” assessment is based on seeing Allsop operate in theUK.
Subsequent to the Allsop auction, a number of other estate agents launched large-scale auctions which were sometimes described as “distressed” auctions but that might have been a mixture of media eagerness and estate agents jumping on the frenzy bandwagon generated by the Allsop auction. The auction today in Cork, run by GMAC was billed as a “low cost” auction. It didn’t receive anything like the national (and international) visibility of Allsop’s auction but the properties were dutifully entered onto DAFT.ie and there may well have been other marketing. In the end there were some 65 properties for sale on the day and the “maximum reserves” totaled €9,920,000. So slightly smaller than Allsop but not by much. Most of the property was residential in the Munster area, though there were a few exceptions; there doesn’t appear to have been a downloadable auction catalogue but the attached spreadsheet here shows the addresses, a brief description and the maximum reserve. Reporting from the venue of the auction, the Radisson Hotel in Little Island,Cork suggested there were about 200 punters and gawkers. And the results on the day:
2 lots – both sites – sold for a total of €95,000
Carol Tallon of Buyers Broker Limited attended the auction and described her experiences of the day here. She also took a photograph of the auction room later on in the day, and that is here. Carol’s assessment was that the properties on offer were suitable for owner-occupiers but that the audience seemed to comprise mostly investors. And an emerging view, which also came from from NAMA this week, is that banks are just not lending and are too cautious. So the auction today seemed to be a mismatch of properties with punters, and that’s a problem as Carol notes because owner-occupiers need to be able to get mortgages for a major segment of the market to get moving again. Pat Quirke of PF Quirke estate agents also attended and provided helpful commentary on the day.
The next Allsop/Space auction is on 7th July 2011, again at the Shelbourne Hotel on St Stephen’s Green in Dublin. There is a 12-lot Gunne auction on 30th June, 2011 and there will be a major Savills auction in September.
As for GMAC and Mac Estate Agents, they say their next auction will be in September but the experience of today should probably be carefully considered.